Both screen-based eye trackers, eye tracking glasses, and VR eye trackers are listed together below. The lack of 100% transparency in pricing is due to several reasons – level of publicly availability, pricing being subject to academic discounts, and general price fluctuation. It all depends on the capabilities you require to answer the questions you’re after. The average eye tracker price is around $17,500 but there is a large amount of variation. We also have a technical cheat sheet of a variety of eye tracking hardware sold and integrated by iMotions. In this post we’ve gathered the prices of 20+ eye trackers to quickly present an overview of the price points you may encounter on your journey to purchasing an eye tracker. While the capabilities of the hardware is of course crucial, many other factors come into play such as the accompanying software, usability, support, and general compatibility with other systems. 0.1°), while other researchers may require less (e.g. Some research questions require a very high measurement accuracy (e.g. As with most products a larger difference exists between the low- and high-end hardware on the market and the companies producing them.Ī majority of the difference in price will come down to the eye tracker’s accuracy, freedom of movement (the “headbox”) and the sampling rate. Eye tracking technology has vastly improved in recent years, resulting in the development of both more advanced and more accessible hardware.
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